The art of merchandising, getting customers to buy what you want them to buy, is quickly evolving from an art to a science. Merchants from Kroger's to Wal-Mart have increased sales by aggressively understanding their customers' purchase habits. Leading e-business companies have taken another leap: creating a unique, customized shopping experience for every customer. How have they done it? Have the results been positive? This program features insider secrets to inventory turn-over and the latest trends explaining the differences between virtual e-business and brick-n-mortar merchandising.
