The video shows the strategies that Mr. Bennink, as a new president & CEO of Royal Numico, a food company based in Europe, has implemented in order to cope with the market expectations and demands worldwide. It stresses that re-structuring can only happen as a result of focusing and strategizing, clarifying the vision of the CEO to the stakeholders and, to the entire organization in the end, as well as to the customers. It also analyzes the complexity of the food industry, and gives advice on how to obtain growth with high margins.