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It Looks Like a Toyota: Educational Approaches to Designing for Visual Brand Recognition

RE Sugerido

The aim of this descriptive paper is to suggest an educational approach and analytical methods that are useful in helping students
grasp the theme of design for visual brand recognition. Visual recognition of brands and products has become a central competitive
factor within various product categories. Companies must develop products with designs that not only appear attractive but also
carry distinctive references to the ‘character’ of the brand, manifest in defined core values. This paper suggests that such ‘valuebased’

Tema: general: 

• Arte, Arquitectura y Artes Aplicadas

Exploring Types and Characteristics of Product Forms

RE Sugerido

Incorporating emotional value into products has become an essential strategy for increasing a product’s competitive edge in the
consumer market. It is therefore important for product manufacturers to understand how products affect consumers’ emotions.
This study was undertaken to investigate the types and characteristics of household products that elicit pleasurable responses, in
particular among young, college-age consumers. The results of the study could suggest the types and characteristics to consider
when developing pleasurable products aimed at young consumers.

Tema: general: 

• Arte, Arquitectura y Artes Aplicadas

Materials in Products Selection: Tools for Including User-Interaction in Materials Selection

RE Sugerido

Products do not only discriminate from other products in functionality, but also in the way they please users. The sensorial properties of
materials influence whether a product provides adequate feedback or gives a pleasant emotional experience. Designing a specific userinteraction
involves selecting appropriate materials that create that interaction. However, defining which material properties contribute to
the desired interaction is difficult as these are often subjective. Clients are not always able to clearly specify what desired user-interaction

Tema: general: 

• Arte, Arquitectura y Artes Aplicadas

Design, Risk and New Product Development in Five Small Creative Companies

RE Sugerido

Five small creative companies were studied in detail over extended periods of the New Product Development (NPD) lifecycle. Design
was a key aspect of company activity and central to the NPD process. Novel risk-tracking participatory methodologies were developed
and employed to identify perceived risks at the outset of NPD and to track risk thereafter. Semi-structured interviews were undertaken
on regular basis with company personnel responsible for design to provide rich contextual material. Results showed a wide diversity

Tema: general: 

• Arte, Arquitectura y Artes Aplicadas