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Young at heart : how to be an innovator for life

REA Catalogado

Average rating: 

5

Promedio: 5 (1 reseña)

Tom Kelley, general manager at the world-renowned design firm, IDEO, presents five core practices that enhance creativity. Through entertaining stories and examples, he describes how these techniques help us all become more innovative in every aspect of our lives and lead to more success.

Tema: general: 

• Negocios y Economía›Negocios›Administración›Estilos de Administración y Comunicación

Monetizing Search Capabilities

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Average rating: 

4

Promedio: 4 (1 reseña)

Yahoo! President Sue Decker explains the search engine's testing of Google tools to help close the gap between user search and moneymaking ad clicks. She explains that the partnership was part of the due diligence necessary to benchmark Yahoo!'s own capability to turn search engine users into those who buy from well-targeted on-site ads.

Tema: general: 

• Negocios y Economía

The three circle strategy

REA Catalogado

Average rating: 

3

Promedio: 3 (1 reseña)

Roos shares the Three Circle Strategy used at Wilson Sonsini. He says it is important for all great companies to start out by keeping to fairly straightforward strategies yet remain flexible with the moving times.

Tema: general: 

• Negocios y Economía›Negocios›Administración›Estilos de Administración y Comunicación

Generating revenue (Facebook)

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Average rating: 

4

Promedio: 4 (1 reseña)

An early interview with Mark Zuckerberg at the dawn of Facebook's popularity unveils the opportunities that surface from a mammoth amount of page views and sticky user loyalty. A hot web property can reel in millions in ad revenue alone.

Tema: general: 

• Ciencias Sociales›Sociología e Historia Social›Sociología›Obras Generales

Designing products vs. designing experiences

REA Catalogado

Average rating: 

3

Promedio: 3 (1 reseña)

Kelley believes you start to think about things completely differently when you think your job is to design the experience of using a device as opposed to designing the device itself. Kelley feels that to captivate an audience you need to build a context around the technology you are marketing and take into consideration how outside factors will affect how your product is perceived. He uses methods of transportation as an example.

Tema: general: 

• Negocios y Economía›Negocios›Comercio›Mercadotecnia

Five Critical Skills That Entrepreneurs Need

REA Catalogado

Average rating: 

3.5

Promedio: 3.5 (2 reseñas)

Kaplan talks about the five critical skills that entrepreneurs need:
1) Leadership: ability to build consensus in the face of uncertainty
2) Communication: ability to keep a clear and consistent message
3) Decision-making: knowing when to make a decision
4) Being a good team player: knowing when to trust and when to delegate
5) Ability to telescope: to focus in on the details and then move back to the bigger picture

Tema: general: 

• Negocios y Economía›Economía›Teoría Económica›Temas especiales

Recruiting and hiring

REA Catalogado

Average rating: 

3

Promedio: 3 (1 reseña)

A large amount of time is spent in the hiring process at Google because the company is serious about employing only the very best people. Because of the high profile of the company, it receives over a thousand resumes a day, according to co-founder Larry Page and CEO Eric Schmidt. Many hires result from these resumes, but only after comprehensive reference checks.

Tema: general: 

• Negocios y Economía›Negocios›Comercio›Mercadotecnia

Encouraging Creativity

REA Catalogado

Average rating: 

3

Promedio: 3 (1 reseña)

Google's main problem is separating the wheat from the chaff through the mounds of creativity they have on hand, says co-founder Larry Page. There are simply more ideas than time and resources allow them to accomplish.

Tema: general: 

• Negocios y Economía›Negocios›Administración›Estilos de Administración y Comunicación

The 80/20 rule

REA Catalogado

Average rating: 

3

Promedio: 3 (1 reseña)

Just twenty percent of the members in any group or social system own eighty percent of the assets, which indicates a growing concentration of power. The top 2,000 companies employ and influences a million people in the modern world, says author David Rothkopf. With cross-ownership and networking in all circles--business, military, religion, and the Internet among them--a few succeed, but the majority of participants within any given system are marginal.

Tema: general: 

• Negocios y Economía›Negocios›Comercio›Mercadotecnia

The Biggest Successes Are Often Bred from Failures

REA Catalogado

Average rating: 

3

Promedio: 3 (1 reseña)

According to author Komisar, what distinguishes Silicon Valley is not its successes, but the way in which it deals with failures. Silicon Valley is about experimentation, innovation, and taking new risks. Only a small business that can deal with failure and still make money can exist in this environment. It is a model based on many, many failures and a few extraordinary successes.

Tema: general: 

• Negocios y Economía›Economía›Historia de la Economía›Estados Unidos