Wal-Mart is a dominant force in the retail industry. Wal-Mart is the largest employer in the United States and the retail giant that has the clout to send suppliers scurrying for cover or jumping for joy. Wal-Mart, like any company, has its unique set of strengths, weaknesses, opportunities and threats. This paper reviews the strengths of Wal-Mart’s clarity of vision, pervasive culture that supports the vision, work ethic expectations, customer understanding of low prices, sustainable growth, supply chain, and store level decision making.