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Exploring the moderators on the branding strategy-financial performance relationship

REA Catalogado

This paper explores the moderating roles that corporate reputation and business strategy have on the impact that a firm’s branding strategy has on its financial performance. Drawing on the brand management, strategic management, and corporate reputation literatures, we investigate whether brand strategy has an impact on a firm’s financial performance, and whether this relationship is moderated by the firm’s reputation and business strategy.

Tema: general: 

• Negocios y Economía

Media visibility as a driver of corporate social performance

REA Catalogado

In this paper the authors investigate the effect that media visibility has on Corporate Social Performance (CSP). Drawing on agenda-setting theory from the field of communication studies, and the business and society literature, they developed and test two hypotheses regarding the impact media visibility has on the firm’s CSP. Findings indicate that while media visibility does have a positive impact on the firm’s CSP, some aspects of CSP are affected more than others.

Tema: general: 

• Negocios y Economía

Immanuel Kant: The Categorical Imperative

RE Sugerido

Power point presentation about Kant’s main moral concepts.

Tema: general: 

• Ciencias Sociales

Why reflect reality: An exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising

REA Catalogado

Average rating: 

5

Promedio: 5 (1 reseña)

Research on the relative effectiveness of traditionally attractive models (TAMS) and realistically attractive models (RAMS) in advertising is limited and the findings

Tema: general: 

• Negocios y Economía›Negocios›Comercio›Publicidad

Revisiting Eco-ethics and Econ-ethics

REA Catalogado

Average rating: 

3

Promedio: 3 (1 reseña)

In the paper, Eco-ethics and econ-ethics are new terms introduced as a result of a change of scope of traditional anthropocentric ethics. Instead of considering natural resources as mere means or possessions, the main thesis reside in the necessity of new ethics guidelines to really obtain a sustainable environment

Tema: general: 

• Filosofía y Religión›Filosofía›Ética