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Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

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Esta información es importante para alumnos de Mercadotecnia, ya que informa sobre varias creencias acerca de la Mercadotecnia interactiva y los roles de la tecnología en la misma y cómo las empresas responden a ella. Tal y como se describió en el recurso.
 
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